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Martha Stewart CBD Arrives at The Vitamin Shoppe Just in Time for the Holidays

Canopy Growth Corporation (TSX: WEED) (NASDAQ: CGC), a world-leading diversified cannabis, hemp, and vaporization device company announced today that The Vitamin Shoppe is the first national retailer to carry the full line of Martha Stewart CBD wellness products – just in time for the busy, and often stressful, holiday season.

“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible. I’m thrilled that our customers will now be able to shop our CBD collection at The Vitamin Shoppe and Super Supplements retail stores nationwide,” said Martha Stewart. “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”

The Vitamin Shoppe and Super Supplements will carry the complete assortment of Martha Stewart CBD products, developed in collaboration with Canopy Growth Corporation and Marquee Brands. The products are available at over 580 “CBD HQ” locations of The Vitamin Shoppe and Super Supplements as well as online at www.vitaminshoppe.com . The product line includes:

  • Martha Stewart CBD Special Edition 15-Flavor Wellness Gummy Sampler Box (at select locations)
  • Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley and Berry Medley
  • Martha Stewart CBD 750mg Oil Drops in Blood Orange, Meyer Lemon and Unflavored
  • Martha Stewart CBD 25mg Softgels

Sharon Leite , CEO of The Vitamin Shoppe, commented, “The Vitamin Shoppe’s CBD HQ is the industry-leading destination for trusted CBD hemp extract products. We are thrilled to be the first national retailer to offer Martha Stewart’s distinctive and delectable product offering. With her consummate vision and taste, Martha Stewart and her partner Canopy Growth have created a truly innovative product range that will resonate with our customers’ search for wellness solutions crafted with the highest levels of quality. I’m delighted to welcome Martha Stewart CBD to the trusted family of brands at The Vitamin Shoppe and Super Supplements.”

Martha Stewart’s portfolio of gourmet wellness supplements are specially formulated in collaboration with the cannabinoid scientists at Canopy Growth to deliver a delicious and consistent daily dose of pure, premium CBD isolate. The products are naturally flavored and are made in the U.S. with hemp-derived CBD isolate. The result is pure, safe and great-tasting CBD products that are easy to incorporate into your daily wellness routine.

“The Vitamin Shoppe is one of the nation’s most recognized and trusted names when it comes to supplement retailers with convenient locations all over the country,” said Canopy Growth CEO David Klein . “We are pleased to partner with The Vitamin Shoppe to make Martha Stewart CBD more accessible to consumers across the U.S. at the height of this year’s holiday shopping season.”

To celebrate Martha Stewart CBD’s launch at The Vitamin Shoppe, holiday shoppers will receive 25% off all Martha Stewart wellness products purchased online through December 30, 2020 using promo code MARTHA25 as part of a special introductory offer.

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The Vitamin Shoppe® Launches Extensive Range Of CBD Hemp Extract Products Under The Full Spectrum plnt® And Broad Spectrum Vthrive The Vitamin Shoppe™ Brands

Continuing the expansion of its private brands portfolio, The Vitamin Shoppe brings trusted quality and value to the innovative CBD category with exclusive formulas available in stores and online

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Nov 16, 2020, 09:22 ET

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SECAUCUS, N.J. , Nov. 16, 2020 /PRNewswire/ — The Vitamin Shoppe ® , an omni-channel specialty retailer of nutritional products, announced today the launch of its first proprietary CBD hemp extract products under its Vthrive The Vitamin Shoppe™ and plnt ® brands.

Developed to meet the growing consumer demand for accessible, high quality CBD from trusted sources, these new and exclusive tincture and capsule formulas are produced with The Vitamin Shoppe’s promise of unrivaled quality, expertise, and value. Both brands are exclusively available at The Vitamin Shoppe and Super Supplements stores, as well as www.vitaminshoppe.com.

“Bringing these new CBD products to market is a decisive milestone in the expansion of our private brands business and The Vitamin Shoppe’s commitment to industry-leading innovation. The exceptional skill and knowledge of our product development and scientific and regulatory teams delivered a range of CBD formulas that are second to none in this dynamic product category. Our ingredient purity, unique CBD extraction methods, and rigorous testing guarantees the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as the trusted national destination for CBD innovation and as a leader in health and wellness solutions,” said Sharon Leite , CEO of The Vitamin Shoppe.

The CBD offerings from plnt and Vthrive The Vitamin Shoppe join over 20 other brands within CBD HQ, The Vitamin Shoppe’s exclusive merchandise concept for quality CBD, both in-store and online. CBD HQ currently offers a comprehensive assortment of ingestible CBD formulations in liquid tinctures, capsules, gummies, and beverages, as well as topical CBD products and beauty formulas. The full CBD HQ experience is currently available in 582 locations of The Vitamin Shoppe and Super Supplements, with another 143 locations offering a focused assortment of topical and beauty CBD products.

Both the plnt and Vthrive The Vitamin Shoppe CBD product lines offer customers an easy-to-understand potency classification system with three tiers of strength, as well as solution-oriented blends that address specific need-states. Priced from $24.99 to $69.99 , depending on CBD potency and added therapeutic ingredients, each product offers exceptional value in terms of CBD potency per serving in comparison to leading competitive brands. To shop the complete assortments, please visit www.vitaminshoppe.com/plntcbd and www.vitaminshoppe.com/vthrivecbd.

Each product from plnt and Vthrive The Vitamin Shoppe is put through rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. Consumers can be confident that all products from The Vitamin Shoppe family of brands meet or exceed industry quality standards.

Vthrive The Vitamin Shoppe CBD

Vthrive The Vitamin Shoppe offers a premium selection of broad spectrum CBD hemp extract products, which contain two or more cannabinoids, plus naturally occurring terpenes and fatty acids, with no detectable THC (defined as Vermont , plnt CBD is manufactured with a solvent-free extraction process that uses only water and plant-based oils. This environmentally friendly process guarantees greater purity and potency, yielding more naturally occurring hemp-based compounds.

The plnt assortment includes standalone CBD in tincture potencies of 10mg, 20 mg, and 40 mg of CBD per serving, in vanilla and unflavored versions. Vegetarian liquid capsules are available in potencies of 10mg, 20mg, and 35mg of CBD per serving. Additional condition-specific formulas pair 20mg of CBD with efficacious doses of popular organic herbs and adaptogens, available as tinctures or liquid capsules, including:

  • plnt CBD + Organic Turmeric for cardiovascular, antioxidant, and joint support
  • plnt CBD + Organic Valerian and California Poppy for sleep and relaxation support
  • plnt CBD + Organic Ashwagandha for stress management, energy, and vitality support
  • plnt CBD + Organic Black Seed Oil for cellular and immune support (available only as a tincture)

In states where the sale of CBD is prohibited by state or local regulations, The Vitamin Shoppe is introducing a complete line of eight hemp oil products with phytocannabinoids that share similar formulas and potencies to the plnt CBD line.

/PRNewswire/ — The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, announced today the launch of its first proprietary CBD hemp…