kaleidoscope cbd

Kaleidoscope Labs’ Pop-Up Is More than CBD

Winter Wellness, Ski Chalet-style, in the West Village

Everyone knows about CBD these days. The market for the anxiety-reducing, pain-relieving cannabinoid oil has become a multi-billion dollar industry with CBD products seemingly available at every drugstore, corner bodega and rest stop on the New Jersey Turnpike. With so many options and further projected growth, it’s hard to know what you’re looking for and what works best for you. Cue Kaleidoscope. No, not the trippy telescope thing, but a line of CBD products designed to work in a “pattern,” for your everyday wellness.

To put these patterns in perspective, Kaleidoscope Lab’s Winter Wellness Pop-Up shop has landed in the West Village. The shop highlights Kaleidoscope’s products as well as numerous other brands and items that go hand-in-hand with each style of CBD Kaleidoscope has to offer.

Throughout the month of December, Kaleidoscope’s Winter Wellness Pop-up will hold small events, cocktail hours, and offer services such as massages, manicures and ear seeding, as well as products that align with the healing powers of hemp. Keep up with the latest goings on going on at the pop-up @kaleidoscopelabs.

We sat down with Kaleidoscope founder and CEO, Ana Rosenstein to learn more about CBD, patterns and the products she chose to collab with for the New York City ski chalet pop-up on the corner of Jane St. and 8th Ave.

Kaleidoscope founder and CEO, Ana Rosenstein kicking back chalet-style with Jeffrey Goldstein, owner of Blue & Cream Boutique.

What encouraged you to create this company? What have the benefits of it been for you?

Ana Rosenstein: Honestly, I’m as sick of CBD as everyone else is. And that’s really why I started this company.

I saw all of these CBD products on the market and so many of them didn’t make sense to me from a functional or a scientific perspective. I wanted a CBD product that could help me and help other people with distinct ailments that plagued them throughout their day in a format that was convenient to consume and just simply made sense.

Has the rapid acceptance of CBD been surprising to you?

Ana: I wouldn’t necessarily say it has surprised me, but I would say it has frustrated me. CBD is everywhere and in everything. And it shouldn’t be. I see crazy CBD-laced products that are truly just marketing gimmicks or a way to charge people a couple extra bucks. I wish that the rapid acceptance was happening in tandem with rapid education of how this stuff works and how it should be used.

Honestly, I’m as sick of CBD as everyone else is.

What sets your brand apart from other CBD companies?

Ana: A couple things. First, we use a hybrid of Ayurvedic medicine, western medicine, and CBD to create each of our formulations.

We believe each body is different, has its own distinct pattern, and should use a different combination of products, or rather, pattern of products, to fit their needs. We help you figure out which of our formulations you should be using each day for your own body.

We use a cap in cap technology to provide a more bioavailable CBD capsule. What’s cool about the cap in cap is that the outer cap protects the inner cap from the first pass of digestion so the ingredients don’t get completely destroyed in the way most CBD infused food products do.

Standards. We hold ourselves to high standards. We do extensive stability and toxicity testing on our products, which we’ll actually be releasing on our product pages in the next couple weeks. Since the FDA has yet to produce a framework or guidelines under which CBD companies should operate, we try to operate under the best practices we can.

I didn’t bring anything into the store that I don’t use regularly. Well, except for the men’s beard oil.

Explain why finding the right CBD pattern for your customers is so important to you and your brand.

Ana: Everyone is different and, in turn, their needs are different. Sometimes, your needs can even change from one season to the next. In the same way women take different types of birth control depending on their bodies, people use different types of moisturizers depending on their skin type, or even use different exercise equipment depending on their body types or injuries, CBD should be considered in exactly the same way. You should find the right pattern for you.

Where did the idea for the pop-up come from?

Ana: I’m a big believer in brick and mortar. The idea to create a “ski chalet” in the middle of the Village really came out of my love for skiing. If I could live in a snow-coated winter wonderland all year round I’d be the happiest girl on earth. I wanted to bring the Kaleidoscope mantra of “a pattern for daily balance” into a winterized, physical concept. Thus, our pop-up mantra of, “a pattern for winter wellness.”

I believe Kaleidoscope shouldn’t sit on its own. It should be paired with other brands and products that fit with our brand’s ethos and reason for being. So, I curated a bunch of products that I love and use everyday alongside my Kaleidoscope capsules and brought them into our store, The Kaleidoscope, on Jane and 8th Ave.

We see the kaleidoscope patterns as iconic works of art and that’s the goal of the Patterned collection.

Of the brands you chose for your pop-up, which are you most excited about for you and your audience?

Ana: Oh, that’s so hard to choose because I love them all so much. I didn’t bring anything into the store that I don’t use regularly. Well, except for the men’s beard oil. But in all honesty I’ve always thought I’d look fantastic with a beard and that it would keep my face incredibly warm in the winter. But back to your original question. The coolest thing in the store is the YuYu Bottle. It’s a cashmere-wrapped long hot water bottle. It’s a bit phallic looking but it is the most fantastic thing to curl up with at night. In the back room of the store we have a section called “have fun too.” I like to say I created the CBD for type-A people; people who work really hard, push their bodies and minds to their limits, and may not realize that CBD can make them a more productive version of themselves. So just because you’re type-A doesn’t mean you can’t “have fun, too.” In that section of the store we have really beautiful lighters, pipes, and custom printed rolling paper packs with the Kaleidoscope geometric patterns printed on the papers. I love that section.

Our most recent additions to the store are the first pieces in our “Patterned by Kaleidoscope” collection. We partnered with Silk Diaries, an amazing silk brand from Austin, to develop beautiful silk scarves and pocket squares embossed with our geometric patterns and hand-dyed with natural dyes to match the colors of each of our capsules. They’re a work of art. And we even have an in house designer who is embroidering them for customers upon purchase in the store. We see the kaleidoscope patterns as iconic works of art and that’s the goal of the Patterned collection. We’re imposing the patterns upon unique garments and accessories and producing gorgeous, high end fashion pieces. I like to say patterns are the next tie dye. But one can only dream.

Throughout the month of December, Kaleidoscope's Winter Wellness Pop-up will hold small events, cocktail hours, and offer services such as massages, manicures and ear seeding, as well as products that align with the healing powers of hemp.

Taking Your Daily Dose of CBD Just Got Way Cooler—and More Customizable

Full disclosure: As I write this story at 3 p.m. on a Thursday afternoon, I have already received not one, not two, but nine emails headlining some kind of CBD product. And that’s just today. CBD is a hot topic right now in both the beauty and wellness spaces—both of which I’m heavily immersed in here at Who What Wear and THE/THIRTY. It’s safe to say there’s no shortage of inventive, intriguing, and even confusing product ideas. So hopefully, the fact that I’m writing about a new CBD launch conveys just how exciting this particular debut is. Translation: As someone who gets sent dozens of CBD products to test on a monthly basis, this is the only shipment of samples I’ve actually anticipated. The reason? It’s ingenious.

EnterВ Kaleidoscope Labs, a functional wellness brand that launched in 2019, and is dedicated to creating high-quality CBD supplements that can be stacked and combined. The intention is as follows: Customers can design their own routine and pattern of CBD-infused formulas to address specific needs and prevent specific, unwanted side effects of life—stress, lackluster skin, low-quality sleep, and more.В

We’ll be doing a deep dive below and dishing up the full who, what, when, why, and how, but here’s the gist: Kaleidoscope offers five different organic, full-spectrum CBD formulas each with a different wellness-centric goal: Wake (energy), Glow (hair, skin, and nails), Sleep (relaxation), Boost (extra-concentrated CBD), and Soothe (anti-inflammatory).

You can either go rogue and choose whatever formulas sound enticing for your needs, or you can take the questionnaire and follow specific suggestions from the brand.В It offers a monthly subscription starting at $80 per month or $105 for one-off products. Curious to know more? Keep scrolling!


Kaleidoscope is the brainchild of founder and CEO Ana Rosenstein. Priding itself on a direct-to-consumer premise, the brand is shifting the CBD paradigm by, yes, capitalizing on the buzzy potential of CBD but ensuring the supplement customers receive is of the highest quality, extremely effective, and adaptable and usable within each person’s routine and individual needs.В

Even cooler? The brand is offering the most customized approach to CBD we’ve seen thus far in the health and wellness industry—in terms of what you’re taking, how you’re taking it, and even when you want to receive it (monthly deliveries for the win!). The formulas are strategically designed to be stacked, mixed, and combined throughout your day and week, and there isn’t one particular prescription for how, when, or why you take what. (Although, before your first order, you’ll take a brief survey on its site which will generate the brand’s recommendations.) Ultimately, however, your supplement regimen is up to you!


Boasting a unique and innovative capsule structure, the brand explains that the full-spectrum CBD sits inside the pill’s microcap and is surrounded by MCT oil. This way, each and every time you swig a capsule down, you’ll get an immediate release from the MCT oil and an instant release from the soothing CBD and other targeted ingredients from whatever formula you’ve chosen.

Oh, and unlike a tincture or other supplementsВ thatВ might yield varying doses of CBD, the Kaleidoscope design ensures you’re getting a regular, singular amount with each capsule—a thoughtful perk which plays nicely with the brand’s customized, stackable approach.В

Key ingredients:В BioCell collagen, PABA, silica, full-spectrum CBD extract (15В milligrams per capsule, 30 per dose)

The benefits: enhanced hair, skin, and nail health

Key ingredients:В full-spectrum CBD extract (30В milligrams per capsule)

The benefits: a more concentrated formula of pure CBD for those who need a little extra TLC from their daily dose

Key ingredients:В melatonin, L-theanine, full-spectrum CBD extract (15В milligrams per capsule, 30 per dose)

The benefits: promotes optimal relaxation and a better night’s sleep

Key ingredients:В curcumin, hyaluronic acid, full-spectrum CBD extract (15В milligrams per capsule, 30 per dose)

The benefits: improved joint health/function and lessened inflammation


When it comes to the sourcing and quality of CBD, certain brands and products within the industry are definitely better than others. Kaleidoscope uses single-origin plant sources from Kentucky (it’s partnered withВ GenCanna) to extract full-spectrum CBD (aka all of the naturally occurring fats, proteins, and vitamins stay put). The result is a high-quality, organic capsule.В


The ability to ‘stack’ products on each other allows each consumer to findВ their happiest medium and because CBD has a compounding effect, it also means that consumersВ can use multiple formulations throughout the day in a systematic and incremental manner,”В the brand explains in a press release.

“My goal is to move CBD out of the recreational space in which it often sits,” continues Rosenstein. In the same press release, she explains that while CBD has definitely generated notable buzz in the past few years, the majority of the population is still pretty underinformed when it comes to the substance—especially when it comes to the difference between CBD and THC.

“Kaleidoscope is a functional brand intended for general health and wellness and it aims to get as much of the good stuff into your system by providing a more bioavailable CBD product than many of the other things out there,” says Rosenstein. “We aim to educate the population on the benefits of CBD by maintaining a trustworthy, reliable, and educational brand that makes consumers feel empowered and excited to swallow their capsule every day.”


Still confused about the brand’s “stackability” or how much you can take of which formulations? Good question. According to the brand, each product is specifically designed to be consistent and effortlessly combined so you can create a healthy routine that works for your unique needs and wants. For instance, it states, you could potentially two Sleep capsules at night, and layer an additional Boost capsule in the middle of the day. But again, we’re all different, and we all have different tolerances, sensitivities, and biochemistries. After taking the initial questionnaire, we recommend taking heed of the brand’s suggestions and going from there. More than likely, there will be some trial and error required.

Oh, and as far as how to get your hands on Kaleidoscope, the capsules are officially available on the brand’s website today, July 1,В with the option of one-time delivery starting at $90 (or more depending on how many bottles you order at a time your limit is three) or monthly deliveries starting at a reduced price of $75.

This article was originally published at an earlier date and has since been updated.

Wellness brand Kaleidoscope just made taking your daily dose of CBD cooler—and more customizable. Read on for everything you need to know.