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jpeo cbd

Jpeo cbd

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The Joint Program Executive Office for Chemical and Biological Defense works to deter, detect, and if necessary, deal with the consequences of a weapon of mass destruction attack.

JPEO-CBD

WEB DESIGN
Branding
FACEBOOK PAGE AND ADS
Challenges
  • Required to make a very complicated, unknown problem digestible
  • Needed to make highly technical language accessible to maximize public participation
  • Limited public awareness of the starting point and organization
Constraints
  • Only had the opportunity to do one challenge phase, while maximizing breadth of submissions
  • Needed to attract solutions from audiences that have little knowledge/awareness of the topic
  • Could only share the limited amount of de-classified information

Low public awareness meant social outreach had to start from 0 and build within the timeline of the challenge

Solution
  • Designed and conducted a single-stage ideation challenge with a blitz round improvement component
  • Developed a Challenge website with compelling creative assets for compelling visual and technical communication.
  • Used marketing, earned media, and paid media strategies, ensuring national promotion to reach target audience.
  • Increased awareness of the Challenge among designers and other non-traditional solvers using engaging media and a kick-off event
  • Developed creative outreach materials, such as social media posts, promotional videos, and a live stream

Rigorously tracked and reported Key Performance Indicators for quality submissions.

JPEO-CBD WEB DESIGN Branding FACEBOOK PAGE AND ADS Challenges Required to make a very complicated, unknown problem digestible Needed to make highly technical language