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Charlotte’s Web Expands Canine-Focused Pet Line

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May 07, 2019, 06:47 ET

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Twelve SKUs Addressing Demand in Fast-Growing Animal Health CBD Sector

BOULDER, CO , May 7, 2019 /PRNewswire/ – (CSE:CWEB,OTCQX:CWBHF) Charlotte’s Web Holdings, Inc. (“Charlottes Web“, or the “Company“) the market share leader in hemp-derived CBD extract products, is pleased to announce the expansion of its canine-focused pet products, launching an all-new 12 SKU lineup comprised of hemp-extract infused chews, flavored and unflavored oils, and a topical balm. Since introducing its first PAWS™ hemp-extract product for pets in February 2017 , interest has exceeded all expectations, producing high demand and sales growth. With today’s launch of the expanded pet product line, Charlotte’s Web aims to increase its market share in the rapidly growing market segment for hemp-derived CBD pet products. According to market research firm, Brightfield Group, the CBD Pet market is forecast to grow at a Compound Annual Growth Rate (CAGR) of 151% between 2018-2022 to a market size of US$1.16B .

Charlotte’s Web’s canine product line can be viewed and purchased online at https://www.charlottesweb.com/all-charlottes-web-hemp-cbd-supplements/cbd-hemp-extract-for-dogs and is available for order through the Company’s retail distribution partners.

The endocannabinoid system (ECS) is not exclusive to humans. Other mammals can also benefit from Charlotte’s Web hemp-extracts with a broad spectrum of naturally occurring cannabinoids including cannabidiol (“CBD”). According to market research firm Packaged Facts in its recent report U.S. Pet Market Outlook, 2019-2020, 85 percent of dog owners agree that “My pet sometimes has anxiety/stress issues.”

The new functionally focused chews represent a notable new consumable format from Charlotte’s Web and come in three formulations with synergistic functional ingredients to target specific health functions including: Calming, Hips & Joints and Cognition. The chews are all-natural, grain and soy free, and feature 2.5mg of naturally occurring phytocannabinoids per chew.

Each chew formulation contains the Company’s market-leading Charlotte’s Web hemp extract and are uniquely enhanced with functional herbs and botanical supplements that work in synergy to further support each targeted health focus.

Dog Chews by Charlotte’s Web

CALMING
Helps with everyday stresses, including travel or separation, to help your dog keep calm and relaxed. Enhanced with Valerian Root , Passionflower Extract and Chamomile.

HIPS & JOINTS
Promotes healthy hips and joints, eases stiffness due to normal daily activity and ageing.
Enhanced with Glucosamine, Turmeric and Chondroitin.

COGNITION
Naturally supports brain health. Enhanced with Elderberry Powder, DHA, EPA and Vitamin- E.

All three chew formulations are produced using a new chicken flavor created for the Charlotte’s Web canine products line. The new chicken flavor has also been added to the easily digestible and healthy oil products, which now come with an improved pump delivery system making administering oil to pets easier.

Charlotte’s Web’s new hemp-infused balm can be massaged into a pet’s skin for help with stiff joints, tender paws or sensitive skin. The hemp-infused balm features supporting botanical ingredients for topical pet health.

“So many of our customers share amazing stories about the noticeable improvements in their dog’s lives when incorporating our hemp-extract into their diets,” stated Kelsey Morrison , Associate Director of Product Development at Charlotte’s Web. “We applied a thoughtful scientific approach to animal health, expanding from our single oil extract offering to twelve SKUs enhanced with additional botanicals to support your dog’s mind, body and soul. This new pet line aims to improve the lives of those who help us improve ours. Because they’re not just pets, they’re family.”

Developed by the Company’s animal food sciences team, the entire Charlotte’s Web pet line is approved by the National Animal Supplement Council (“NASC”) for compliance with animal food and product safety. Charlotte’s Web is one of only a few hemp companies to be compliant with NASC. NASC is at the forefront of the push to safely regulate the pet market for animal supplements, offering a quality seal audit program and keeping in close contact with the FDA.

“We all want to see our four-legged friends healthy, happy and safe,” said Hess Moallem, President and Chief Executive Officer of Charlotte’s Web. “As a proud member of the NASC we strictly adhere to all NASC regulatory guidelines, and each of the pet products we sell go through the NASC approval process. Working closely with the NASC provides pet owners and retailers with assurance that Charlotte’s Web pet products are compliant and safe. And, like all our products, over 20 tests are applied throughout the production process. This is only one of the many reason’s Charlotte’s Web is known as The World’s Most Trusted Hemp Extract.”

About Charlotte’s Web Holdings, Inc.

Charlotte’s Web Holdings, Inc. is the market leader in the production and distribution of innovative hemp-derived cannabidiol (“CBD”) wellness products. Founded by the Stanley Brothers, the Company’s premium quality products start with proprietary hemp genetics that are responsibly manufactured into hemp-derived CBD extracts naturally containing a broad spectrum of phytocannabinoids, including CBD, terpenes, flavonoids and other beneficial hemp compounds. Industrial hemp products are non-intoxicating. Charlotte’s Web product categories include CBD Oil tinctures (liquid products), CBD capsules, CBD topicals, as well as CBD pet products. Charlotte’s Web hemp-derived CBD extracts are sold through select distributors, brick and mortar retailers, and online through the Company’s website at www.CharlottesWeb.com. The rate the Company pays for agricultural products reflects a fair and sustainable rate driving higher quality yield, encouraging good farming practices, and supporting U.S. farming communities.

Charlotte’s Web is a socially conscious company and is committed to using business as a force for good and a catalyst for innovation. The Company weighs sound business decisions with consideration for how its efforts affect its employees, customers, the environment, and the communities where its employees live and where it does business, while maximizing profits and strengthening its brands. The Company’s management believes that socially oriented actions have a positive impact on the Company, its employees and its shareholders. Charlotte’s Web donates a portion of its pre-tax earnings to charitable organizations.

Shares of Charlotte’s Web trade on the Canadian Securities Exchange under the symbol “CWEB” and in the United States on the OTCQX under the symbol “CWBHF”. As at March 31, 2019 Charlotte’s Web has 25,375,294 Common Shares outstanding and 169,696.18 Proportionate Voting Shares convertible at 400:1, for an effective equivalent of 93,253,766 Common Shares outstanding.

Forward-Looking Information
Certain information in this news release constitutes forward-looking information. In some cases, but not necessarily in all cases, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “targets”, “expects” or “does not expect”, “is expected”, “an opportunity exists”, “is positioned”, “estimates”, “intends”, “assumes“, “anticipates” or “does not anticipate” or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might”, “will” or “will be taken”, “occur” or “be achieved”. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances contain forward-looking information. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events.

/PRNewswire/ – (CSE:CWEB, OTCQX:CWBHF) Charlotte’s Web Holdings, Inc. ("Charlotte’s Web", or the "Company") the market share leader in hemp-derived CBD extract…

CBD Is Safe for Dogs. Here’s Why You Should Be Taking Advantage.

CBD has the potential to help dogs in some of the same ways it can help humans.

Charlotte’s Web

Have you jumped on the pandemic puppy bandwagon? Or has your long-time dog been the one holding the household together during these strange times? Either way, you might be finding yourself spending more time with your furry friend than ever before, which means more time getting to know what riles them up and sets them off. While getting them to a ten may be as easy as a squeaking duck toy (or a particularly great stick), bringing them back to a one may be harder to figure out. Consider adding full-spectrum hemp extract with cannabidiol (CBD) to your dog’s routine. With so many products available for humans, it’s only fair to give man’s best friend a shot at experiencing the benefits of hemp-derived CBD.

What is CBD?

First, let’s start with a primer. CBD is a chemical compound produced by the cannabis plant. But don’t get ahead of yourself: people often mistakenly use terms related to cannabis interchangeably. Hemp and marijuana are both plants in the cannabis family that contain chemical compounds called phytocannabinoids. The two most well-known are the non-intoxicating (and fully legal) CBD, and tetrahydrocannabinol, a.k.a. THC—the only phytocannabinoid that can get you high.

Hemp and marijuana contain both of these naturally-occurring compounds at varying levels. In contrast to marijuana, hemp plants not only have higher levels of CBD, they also have naturally lower levels of THC. In fact, hemp extract legally must contain no more than 0.3 percent THC, which is why it is often associated more with CBD. But these aren’t the only compounds you might find in hemp extracts. Some companies, like Charlotte’s Web, are using science to make more complete hemp-derived supplements. For example, Charlotte’s Web’s proprietary, non-GMO hemp includes a full spectrum of naturally occurring terpenes, flavonoids, and other valuable compounds that work synergistically to heighten positive effects.

How Does CBD Work For Dogs?

Underneath that furry exterior, dogs have a lot more in common with people than you might imagine. All mammals are biologically equipped with an endocannabinoid system (ECS) that produces its own cannabinoids called “endocannabinoids” (the prefix just means they are produced inside the body instead of from a plant). Regardless of whether or not someone uses or has ever used cannabis, everyone produces these chemicals naturally.

Charlotte’s Web Full Spectrum Hemp Extract Drops for Dogs

Available in two flavors and sizes.

Scientists are still trying to understand all the functional benefits of ECS within the body, but what we do know is that it plays a major role in maintaining homeostasis. This means that in the face of challenges or stressors, the ECS helps keep the body’s internal processes optimal and stable. When introduced into the body, CBD, along with many other naturally occurring compounds contained within hemp extract, works within our ECS. Because these physical systems are the same between dogs and humans, CBD has the potential to be helpful to a dog’s well-being in the same ways that it can be for people.

Can CBD Help Calm My Dog Down?

There’s nothing worse than seeing that frantic look in a dog’s eyes when there’s a thunderstorm rolling through, or hearing their anxious barking behind you as you head out of the house for the day. Noise and separation can be extremely distressing to your dog (and let’s face it, to you, too!).

Charlotte’s Web Calming Chews for Dogs

Available in 30 or 60 count.

Studies on humans and rodents have shown that CBD can have a calming effect—and because humans, rodents, and dogs share the same ECS, it’s not unreasonable to expect that CBD products can help provide that same sense of calm or help mitigate stress-induced behaviors in our canine friends as well.

Does CBD Support My Dog’s Health In Any Other Ways?

As dogs age, both their body and brain functions can start to show signs of decline. They might not chase after that ball as willingly, and you might find them expressing their discomfort in subtle ways. Some studies suggest that a decline in endocannabinoid production might play a role in human brain health—which means, thanks again to our matching ECS, CBD may have the potential to be helpful for maintaining immune function and brain health in dogs.

What Are the Best Types of CBD Products for a Dog?

For a dog, CBD is best absorbed through the oral mucous membranes—which means feeding them an oil-based product by mouth will be the way to maximize all those benefits.

CBD Oil can help support a healthy lifestyle for your dog. The whole-plant hemp extract drops ($59.99 for 30mL) from Charlotte’s Web feature a full spectrum of cannabinoids, in both unflavored and chicken-flavored options to please any picky pup.

Oil extracts in the form of tasty chews are also great, because they can include other active natural ingredients that complement the CBD. Plus, what dog will say no to a treat-sized snack? Charlotte’s Web offers several chews that address different canine concerns.

To support a calm disposition for your dog, look for complementary herbs known as “nervines,” which can be nourishing and soothing to their nerves. Calming Chews for Dogs ($19.99 for 30 chews) include nervines like valerian root, passionflower, and chamomile to help keep your pet calm and relaxed, especially in situations that may cause anxiousness.

To support your dog’s cognitive health as they age, keep an eye out for products that contain essential fatty acids and antioxidants. Cognition Chews for Senior Dogs ($19.99 for 30 chews) include elderberry powder, DHA, EPA, and vitamin E to help support the central nervous system.

To support the health of your dog’s connective tissue and joints, seek out ingredients that can support a healthy inflammatory response. Hip & Joint Chews for Dogs ($19.99 for 30 chews) include glucosamine, turmeric, and chondroitin to help maintain healthy joints and flexibility due to normal daily exercise and activity.

Charlotte’s Web Canine Hemp Infused Balm

Made for dogs with sensitive skin.

For dogs with an itch they can’t scratch, a topical option might provide some relief. Topicals in the form of balms, creams, and gels are best for targeting specific areas of external irritation. Canine Hemp-Infused Balm from Charlotte’s Web is designed to support dogs with sensitive skin by helping to maintain normal skin moisture.

What Should I Look For When Choosing CBD Products for My Dog?

It’s important to find products specifically formulated for dogs, as some ingredients found in CBD products for humans, like xylitol or grapeseed oil, can be beneficial to humans but toxic to canines. While the variety of options for various dog health needs is great, you might also be surprised at what some companies put in their products. Synthetic ingredients, toxic solvents, and other contaminants have been found in CBD products on the market. Don’t risk it—keep an eye out for transparent ingredient lists, and pay attention to what’s on them. Some brands, like Charlotte’s Web, have a QR code on every product so you can link to test results for that product.

Another way to please your pet? Look out for the stamp of approval from the National Animal Supplement Council (NASC). The NASC Quality Seal, awarded only to manufacturers and suppliers that have passed a facility audit and comply with rigorous standards of quality, helps make the decision of what products to buy for your dog a little bit easier.

How Much CBD Can I Give My Dog?

The amount of CBD used in dog studies has varied. A Cornell University study that explored the effects of CBD on older dogs used 2.5 mg per kilogram, but just like people, every dog has its own unique tolerance levels. Dogs can be more sensitive to CBD than humans, so it’s best to start with a low serving size and build up to a higher amount if necessary—if too much CBD oil is given to a dog, then temporary drowsiness may occur. For any products based on weight, be sure to stick to the recommended serving-size guidelines on the label.

The liver is the organ that processes CBD, along with many pharmaceutical drugs. So if you are currently giving your dog any medications, you’ll want to consult with your vet to make sure you’re aware of any potential interactions.

CBD has the potential to help dogs in some of the same ways it can help humans.